Problem Attracting Prospects from Outside of Our Area

Started by Jeff Zylstra, August 28, 2012, 01:00:32 PM

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Jeff Zylstra

I am having an issue where we are receiving an inordinate amount of phone calls from prospects outside of our area.  These calls are coming in from across the state and are mostly calls for commercial insurance.   Probably customers with insurance problems. 

I'm wondering if it is possible for our website provider to have display a box saying something like "We noticed that you are currently outside of our service area.  For the best possible service, our agency prefers to serve customers within 60 miles of the greater Grand Rapids area".   I know that some sites have geographic location capabilities based on the IP address or internet gateway location.  Just wondering if that was possible of feasible.
"We hang the petty thieves, and appoint the great ones to public office"  -  Aesop

Alice Mooney

Would it be possible to have a box where they enter their zip code, and they can either continue to the rest of your site, or a message can come up saying they are out of your service area?
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Jeff Zylstra

Quote from: Alice on August 28, 2012, 01:49:32 PM
Would it be possible to have a box where they enter their zip code, and they can either continue to the rest of your site, or a message can come up saying they are out of your service area?

Certainly an option, but I would rather have any website changes affect only those who are not in our area.  I know that people make up their minds in 2 seconds or less on whether they want to look further or bail out on a website, so I'm hesitant to make any changes that would affect those who I want to reach.  Thank you, Alice.
"We hang the petty thieves, and appoint the great ones to public office"  -  Aesop

Hans Manhave

I wonder how such a restriction or warning would work with HughesNet or cellular access.
Fantasy is more important than knowledge, because knowledge has its boundaries - Albert Einstein

Jim Jensen

I had a notation on ours for quite a while indicating that we're only license in Indiana and Kentucky. Despite this, I had more submissions for quotes from the website from out of state than in-state. If it's not something that pops up or changes in the display, many won't read it.
Jim Jensen
CIC, CEO, CIO, COO, CFO, Producer, CSR, Claims Handler, janitor....whatever else.
Jensen Ford Insurance
Indianapolis

Mark

I think we're licensed in MI.  Send 'em our way!  ;)
Mark Piontek, MBA
Director of Information Systems
BS in Information Systems Security

Jeff Zylstra

Quote from: Mark on August 28, 2012, 04:07:39 PM
I think we're licensed in MI.  Send 'em our way!  ;)

The one I had a couple of hours ago was from Saginaw, and the one on Friday was from Detroit.  You SURE you want me send them your way?  :D
"We hang the petty thieves, and appoint the great ones to public office"  -  Aesop

Mark

Mark Piontek, MBA
Director of Information Systems
BS in Information Systems Security