We are looking into sending some bulk emails. My concern is that we would get black listed as a spammer. Is this a real concern and how can I avoid it?
Donna M. Syroid
Likely the best way to avoid becoming a spammer is to use a mass-mailing service, rather than your own mail server, for this type of thing. If the email does not solicit though - and is largely informational, it's not really UCE.
You could look at Magnetmail.net. Has tracking capability. Of course, using this kind of service does attach a little something even if you don't want it so the system can track delivery and reading. Handy if you want it. You can create a whole campaign that way. There are others, but we have used this one.